Branding Types & Guidelines: Boost Business Presence
Explore the key branding types and guidelines that help define your brand’s identity, consistency, and impact across all touchpoints.
Embroidery
Embroidery is best suited for smaller designs, offering a hardwearing and long-lasting finish with a premium look and feel. The raised texture adds depth and quality, making it ideal for thicker fabrics such as hoodies, hats, and other heavy garments. It can be applied to a wide range of fabrics and is a cost-effective option for multi-colour designs and smaller logos.
Screen Print
Screen printing is ideal for larger images or designs and is especially cost-effective for bulk orders; the more you print, the cheaper the cost per unit. It works best on permeable fabrics that allow the ink to absorb into the weave, resulting in a durable and high-quality finish. This method can handle more complex designs and offers a wider, more vibrant colour range, making it perfect for bold, eye-catching prints.
Heat Transfer
Heat transfer printing delivers exceptional detail and vibrant full-colour results, producing smooth, durable prints that maintain their quality over time. It’s a versatile branding method suitable for a wide range of fabrics and materials, offering a clean, professional finish. This technique is also an affordable choice for bulk orders, especially for garments that aren’t washed frequently; such as event vests or promotional apparel.