Investing In Customised Branded Jackets

In today's competitive business landscape companies are constantly seeking innovative ways to enhance brand visibility and leave a lasting impression on customers. While most businesses focus on digital marketing avenues, in the age of AI tools and chat platforms, adding in a bit of human touch can be worthwhile, in fact humanising your brand can be an incredibly powerful tool - which is where the branded jacket comes in!

Investing in high-quality, customised jackets with company logos or branding is a strategic marketing move that stands the test of time. Forget fleeting advertisements or easily discarded promotional items, a well-designed branded jacket acts as a human billboard, symbolising professionalism, and providing a tangible representation of your company's values - all while keeping your team warm, dry and looking sharp!

Want to know more about the benefits of incorporating custom-branded work jackets into your business marketing strategy? Read on to find out more about why branded jackets are a smart investment and how to choose the perfect one for your needs. 

5 Core Benefits Of Branded Jackets

A jacket is just a jacket right? Although it might seem like a simple piece of clothing, a custom-branded jacket transforms into an opportunity for your business to self-promote and build brand image. Let's break down the key advantages here:

1. Increases Brand Visibility

Your team become walking, talking billboards! When your team members are commuting to work, attending industry events, meeting clients, or even just running errands after hours, they are wearing your company logo and colours - this is active brand exposure out in the real world.

Unlike a digital ad, a jacket is worn repeatedly, and it doesn't cost you anything each time it is worn - your logo travels with your employees, reinforcing your brand's presence in the local community where your employees naturally interact with your target audience. They are showcasing your business to potential customers, suppliers and future employees, making it more likely these people will remember your brand when it matters.

2. Boosts Professionalism And Credibility

First impressions matter in business, so when your team is uniformed in professionally branded jackets, this instantly elevates your company's trust levels and image. This unified look proudly builds the impression of an organised, trustworthy, and established business. Uniformed consistency subconsciously signals reliability and attention to detail while helping to build confidence from clients and stakeholders. In an increasingly digital age where trust and authority are key search and discoverability factors, smart, branded jackets aid in conveying sense of authority and expertise in what is a confident and trustworthy team.

3. Fosters Team Unity

Looking in-house, the benefits of branded jackets tend to lean more towards fostering a sense of unity and belonging within the team. Wearing matching apparel can create a powerful feeling of camaraderie and shared identity, reinforcing the idea of a cohesive work unit. High-quality, stylish jackets can also help employees feel valued and give them the opportunity to take pride in representing their company. 

4. Cost-Effective Marketing Investment

Compared to many other marketing channels, customised jackets offer exceptional value for money and provide a long-lasting marketing tool. Unlike fleeting advertisements, a jacket can provide consistent brand exposure for an extended period, and who doesn't appreciate receiving useful and well-made items! 

5. Versatility 

Custom-branded jackets are incredibly versatile, making them suitable for a wide range of business needs and occasions, such as daily workwear, corporate events, client events, and team building events.  Plus, they offer an element of practicality for employees across the course of the year with a range of styles from lightweight softshells to insulated winter coats, branded jackets can be adapted for any season in New Zealand's varied climate.

Choosing The Right Jacket

While you are going to want to aim for maximising the impact of your investment, wearability is the key to successfully integrating branded workwear and uniforms, especially when it comes to jackets. Careful consideration should be given to the type of jacket, material, branding method, and design.

Types Of Work Jackets

• Softshell Jackets. Ideal for moderate climates, offering flexibility, breathability, and some water resistance. Great for office wear, light outdoor work, or smart-casual corporate events.
• Fleece Jackets. Excellent for warmth and comfort, perfect for cooler environments or as a layering piece. Often chosen for more casual work settings or outdoor team activities.
• Insulated/Puffer Jackets. Provide superior warmth for colder New Zealand winters or outdoor industries. Ideal for staff working outdoors in construction, logistics, or field services.
• Rain Jackets/Windbreakers. Essential for businesses with outdoor operations, offering protection from the elements. Think event staff, delivery drivers, or outdoor activity providers.
• Hi Vis Jackets. Designed for durability and functionality in rugged environments, often with features like reinforced seams, multiple pockets, as well as high-visibility elements.
• Bomber Jackets. Can offer a more fashion-forward or youthful look, suitable for creative industries or team-building initiatives.

Materials Matter!

The fabric choice significantly impacts comfort, durability, and how well your logo appears. This is a big one for wearability - if it isn't comfortable and durable, it's not going to be worn or stand the test of time if it is worn every day. The main options for jacket materials are:

• Polyester. Durable, water-resistant, wrinkle-resistant, and holds colours well. Excellent for outdoor or active wear.
• Cotton. Breathable, comfortable, and soft. Great for everyday casual wear and holds embroidery well.
• Blends (e.g. Poly-Cotton). Combine the best properties of different fabrics, offering a balance of comfort, durability, and performance.
• Nylon. Lightweight, strong, and highly water-resistant, often used for windbreakers and rain jackets.

Branding Methods

The method of applying your logo is just as important as the jacket itself. Aesthetics and longevity are the two main factors when it comes to custom-branded workwear, with embroidery and screen printing the two most popular branding options here for NZ businesses.

Embroidery offers a premium, professional, and durable finish. Ideal for intricate logos and adding a touch of sophistication to corporate jackets with logos. Screen Printing is best for bold, simple designs and large logos on smooth fabrics, and it can be more cost-effective for larger quantities.

What To Look For In Workwear Supply Specialists

Investing in branded workwear is a strategic decision that requires careful planning and execution. Partnering with a reputable and experienced provider of branded workwear and uniforms is a really important part of this process, ensuring you get reliable service and high-quality garments that perfectly represent your brand. Look for a uniform company that offers:

• Availability. A range of styles to suit your needs and budget.
• Expert Design Assistance. Ensuring a top quality professional finish.
• Quality Customisation. Options that include embroidery or screen printing.
• Reliable Turnaround. Completion timeframes to suit your needs.
• Excellent Customer Service! Good communication, reliability and product availability.

Don't just buy a uniform, empower your team with apparel that elevates and expands your brand and start making a lasting impression today! Contact Tradestaff Workwear today to discuss your specific branded workwear needs and get a free quote.